by Martina Vasconez | Nov 4, 2025 | Uncategorized
TL;DR A B2B go-to-market strategy defines how you reach customers, prove value, and win in your market. It aligns teams, targets the right buyers, builds data-driven messaging, and measures impact. Companies with strong GTM frameworks grow faster, close more deals,...
by Martina Vasconez | Nov 3, 2025 | Ramblings
TL;DR If you can’t answer how long it takes to earn back a customer or how much you spend to add a dollar of revenue, you don’t know if your growth is real. Four metrics — CAC Payback, Burn Multiple, Magic Number, and Revenue per Employee – tell you the truth....
by Martina Vasconez | Oct 24, 2025 | Ramblings
TL;DR Most founders stop growing because they pull away from go-to-market too early. Your role in GTM does not vanish as the company scales, it shifts. Each revenue stage asks for a new version of you. Founders who stay close to customers, sales, and story while...
by Martina Vasconez | Oct 22, 2025 | Ramblings
TL;DR Most founders spend on lead generation without knowing their numbers. The right budget starts with math, not guesses. Know your CAC, know your LTV, and let the ratio decide what you can afford. Spending without those numbers is just burning cash. A founder asked...
by Martina Vasconez | Oct 22, 2025 | Ramblings
TL;DR A founder built an amazing product but tried to market it to everyone. When you talk to everyone, no one listens. Great products fail when messaging is too generic. Start small, focus on one audience, and make them feel the product was built just for them. Once...
