by Martina Vasconez | Dec 1, 2025 | B2B, Blog
TL;DR B2B marketing benchmarks help teams compare their performance against industry standards, plan budgets, improve lead generation, and understand which channels deliver the strongest returns. Most companies invest 8–10% of revenue in marketing, see average...
by Martina Vasconez | Dec 1, 2025 | Ramblings
TL;DR Founders often delay hard people decisions because they feel responsible for their team’s success and don’t want to hurt anyone, especially during the holidays. The real issue is usually uncertainty about whether the problem is the person or the system around...
by Martina Vasconez | Nov 13, 2025 | B2B, Blog
TL;DR B2B email marketing in 2025 emphasizes personalized, segmented messaging aligned with long sales cycles and multiple decision-makers. Success depends on behavior-based content, automation tools, and mobile-friendly design. Conversions and engagement measure...
by Martina Vasconez | Nov 10, 2025 | Ramblings
TL;DR Most B2B companies use AI already, yet most see little value because they apply AI on top of unclear messaging, weak differentiation, and inconsistent sales processes. Rather than improving effectiveness, they scale the same confusion, either blasting large...
by Martina Vasconez | Nov 4, 2025 | B2B, Blog
TL;DR A B2B go-to-market strategy defines how you reach customers, prove value, and win in your market. It aligns teams, targets the right buyers, builds data-driven messaging, and measures impact. Companies with strong GTM frameworks grow faster, close more deals,...
