THE BUSINESS OWNER EXCHANGE · FREE · BY APPROVAL
Most founder communities are a content feed you mute in a week. This is the one you check every morning.
A free, invite-only Slack room for founder-led companies. Built by IGTMS, the go-to-market consultancy behind founders scaling from early stage to $100M.
15-minute callNo pitch, no slide deckNot everyone who applies gets in
What it looks like inside
WHY MOST FOUNDER COMMUNITIES DIE
Someone posts. Everyone lurks. The community stops being worth checking.
That's what happens when a community is built to broadcast instead of built to work. Founders don't need another feed of recycled advice, they need people one or two steps ahead of them on the exact problem they're stuck on today. This community is built on that premise instead. We don't post content at you. We create the conditions for founders to solve real problems with each other, and we get out of the way.
THE CORE FOUR REVENUE SYSTEM
Four months. One system. Same one we run with clients.
The Core Four Revenue System is the operating framework behind every IGTMS engagement, from the first ICP call to demand generation. Inside the room, it's the shared language for where you are and what's next:
Market Foundation & ICP
Lock in a validated ICP and set the strategic direction for your Go-To-Market build.
Messaging & Sales Engine
We build out the sales strategy and collaterals that double conversion percentages while cutting sales cycle length in half.
Data & CRM Infrastructure
Deploy a CRM and data model built for scale, not admin. Test messaging and start generating leads by automatizing your outbounding.
Demand Generation & Talent Ramp
Launch demand campaigns, drive real pipeline, and equip the sales team to run the system without founder dependence.
WHAT YOU GET
Not JUST a Slack channel. A working room.
Peer channels, not a feed
Live discussion mapped to the Core Four, with founders working the same problems you are.
Direct access to Mark & Nicole
The people who built IGTMS's GTM playbooks, not a moderator team.
Templates & worksheets
Practical frameworks you can use the same day, not theory.
Live sessions
Calls, AMAs, and working sessions with the room, not just async chat.
Vetted vendor intel
Real reviews and real use cases from founders who've actually used a tool, before you buy it.
A SAMPLE FROM THE ROOM
Real questions. Real answers. Every week.
Illustrative examples, not live data.
“Rewrite your one-sentence ICP statement using this formula. Post it below.”
A specific, 30-minute exercise. Not "work on your messaging," an actual rep.
“Your CRM is not your problem. Your process is your problem, the CRM just makes it permanent.”
One sharp, no-fluff opinion a week. No pitch attached.
“What was the single message change that made your best customers say "that's exactly us"?”
The questions other founders actually stop scrolling to answer.
WHO THIS IS FOR
This isn't for everyone. That's the point.
This community works because of who's in the room, founders who show up with specific problems and give real answers, not lurkers collecting free advice. That's why there's no open signup link. We get on a call first. It's 15 minutes. No pitch, no slide deck. We ask what you're building and where you're stuck. You ask us anything. If it's a fit, you're in, free, no catch. If it's not the right stage or fit yet, we'll tell you that too.
Good fit
- You're a founder or C-level operator at a founder-led company
- You're actively working a sales, marketing, branding, or AI problem right now
- You're willing to ask specific questions and give specific answers back
Not a fit
- You're looking for a content feed to lurk in
- You're here to pitch your product or service to the room
WHO'S BEHIND THIS
Built by operators, not moderators.
IGTMS is a go-to-market consultancy that works with founder-led companies from early stage through $100M in revenue. This community is where we bring that same operating knowledge to founders who aren't (yet) working with us directly, no strings attached. It's also step one toward a bigger goal: helping 100,000 founders by 2035.
Ready to find out if it's a fit?
15 minutes. No pitch. Just a real conversation about what you're building.
Free to joinBy application only