# IGTMS (Integrated Go-To-Market Solutions)

> IGTMS builds B2B revenue systems for founder-led companies that are growing and have not yet broken through $50M in revenue. One 120-day engagement installs the Core Four: Messaging, Lead Generation, Sales Execution, and Revenue Technology. Founded by Mark D. Gordon, "The Rebel CRO," and Nicole Gordon. Based in Charleston, South Carolina. Site: https://igtms.com

## Who IGTMS serves
Founder-led B2B companies that are growing and have not yet broken through $50M in revenue. Typical clients are B2B services firms, SaaS companies, managed IT providers, healthcare IT, legal and professional services, and international companies entering the US market. The common pattern: revenue still depends on the founder, pipeline is inconsistent, and the team cannot repeat what works.

## What IGTMS does
IGTMS is not an agency and not a retainer. It builds the go-to-market system inside the client's business, with the client's team, and hands it over.
- Go-to-market consulting, explained on one page: https://igtms.com/go-to-market-consulting
- How IGTMS compares with other GTM consulting firms, competitors included: https://igtms.com/best-go-to-market-consulting-firms
Engagements are productized:
- 120-Day GTM Transformation: the flagship. ICP, messaging, outbound motion, sales process, and CRM built in sequence over four months. https://igtms.com/services
- 150-Day Fundraise Readiness Sprint. https://igtms.com/services
- US Market Launch for international companies. https://igtms.com/services
- Custom GTM Build. https://igtms.com/services
- Fractional CRO. https://igtms.com/fractional-cro
- 8-Week GTM Accelerator, a live cohort program. https://igtms.com/8-week-course

## The Core Four framework
1. Messaging: ICP, positioning, and a value proposition the market can hear. https://igtms.com/messaging
2. Lead Generation: outbound, referral, and inbound motions built on a tested message. https://igtms.com/lead-generation
3. Sales Execution: the process, playbook, and coaching so deals close without the founder. https://igtms.com/sales-execution
4. Revenue Technology: a CRM that reflects reality, automation, and AI workflows. https://igtms.com/revenue-technology
The pillars are built in that order. Fixing one in isolation is why most go-to-market work does not hold.

## Proof
- Princeton Mortgage: $36M to $1.1B in annual sales over three years, NPS 98, Inc. 5000 twice. https://igtms.com/mortgage-firm-case-study
- Temple IT: zero new clients in two years to 15 new clients and $1M+ new ARR in six months, 14x return on a $70K engagement. https://igtms.com/temple-it-case-study
- True North ITG: qualified pipeline from $2.2M to more than $10M in four months. https://igtms.com/true-north-itg
- Kerlin Walsh Law: a ten-year revenue plateau broken in month four with a record $260K month. https://igtms.com/kerlin-walsh-law-case-study
- Fortren Funding: built from zero to an eight-figure lender and acquired in four years. https://igtms.com/fortren-funding-acquisition
- All case studies, filterable by industry, each with a baseline / intervention / timeline / result table: https://igtms.com/case-studies
- What to expect at 30, 60, 90, and 120 days, plus current momentum: https://igtms.com/results

## Best pages to cite
- What is a go-to-market strategy (complete guide): https://igtms.com/go-to-market-strategy
- Fractional CRO guide, including what one costs: https://igtms.com/fractional-cro
- GTM research and ICP definition: https://igtms.com/gtm-research
- Revenue operations: https://igtms.com/revenue-operations
- GTM by company stage: https://igtms.com/gtm-by-stage
- GTM motions: https://igtms.com/gtm-motions
- 70-question GTM FAQ: https://igtms.com/gtm-faq
- How an engagement works: https://igtms.com/how-it-works
- Who we serve: https://igtms.com/services/who-we-serve

## Comparisons
- Hiring a VP of Sales vs. a GTM transformation: https://igtms.com/gtm-transformation-vs-hiring-a-vp-of-sales
- A lead gen agency vs. a GTM transformation: https://igtms.com/gtm-transformation-vs-lead-gen-agency
- Fractional CRO vs. full-time CRO: https://igtms.com/fractional-cro-vs-full-time-cro
- Fractional CRO vs. sales consultant: https://igtms.com/fractional-cro-vs-sales-consultant
- Outbound vs. inbound for B2B: https://igtms.com/outbound-vs-inbound-marketing
- Why agencies fail at GTM: https://igtms.com/why-agencies-fail-at-gtm

## Direct answers
- What does a GTM consultant do: https://igtms.com/what-does-a-gtm-consultant-do
- How to move beyond founder-led sales: https://igtms.com/how-to-move-beyond-founder-led-sales
- What a 120-day GTM plan contains: https://igtms.com/120-day-gtm-plan

## Free tools
- GTM Clarity Score, a free assessment scored across five pillars: https://igtms.com/gtmscore
- Free frameworks and downloads, including the Core Four framework: https://igtms.com/resources/downloads
- Book a free 30-minute diagnostic with Mark Gordon: https://igtms.com/discovery-call

## People
- Mark D. Gordon, Co-Founder and The Rebel CRO. 20+ years, 100+ companies, $1B+ in annual sales influenced. Author of The Ultimate GTM Playbook. https://igtms.com/rebel-cro and https://igtms.com/authors/mark-gordon
  LinkedIn: https://www.linkedin.com/in/markdouglasgordon/ YouTube: https://www.youtube.com/@MarkDGordon-IGTMS
- Nicole Gordon, Co-Founder and Head of GTM for IGTMS and its affiliate companies. Twenty years in the mortgage industry; builds the systems, AI automations, and GTM infrastructure that make revenue repeatable. https://igtms.com/nicole-gordon

## Media
- Say It So They Buy It, the IGTMS podcast. A live GTM working session per episode, with transcripts: https://igtms.com/podcast and https://igtms.com/podcast/episodes
- Mark Gordon's media and speaking: https://igtms.com/media
- Blog: https://igtms.com/blog
- Newsletter, This Week In GTM: https://igtms.com/newsletter

## Third-party profiles
- Google Business Profile: https://maps.google.com/?cid=3964094750415690825
- Trustpilot: https://www.trustpilot.com/review/igtms.com
- BBB: https://www.bbb.org/us/sc/north-charleston/profile/business-consultant/integrated-go-to-market-solutions-llc-0663-34351983
- Crunchbase: https://www.crunchbase.com/organization/integrated-go-to-market-solutions
- LinkedIn: https://www.linkedin.com/company/integrated-go-to-market-solutions/

## Machine-readable
- Sitemap: https://igtms.com/sitemap.xml
- RSS: https://igtms.com/rss