# IGTMS - Integrated Go-To-Market Solutions

> IGTMS helps B2B companies build predictable revenue engines by aligning messaging, lead generation, sales, and technology into one integrated system. Founded by Mark D. Gordon, "The Rebel CRO."

## About IGTMS
IGTMS (Integrated Go-To-Market Solutions) is a B2B go-to-market consulting firm headquartered in Charleston, SC. We partner with founders and revenue leaders to install complete GTM systems — not strategies that sit in decks, but operating infrastructure that generates pipeline and closes revenue. Founded in 2023, we have worked with 100+ companies and are credited with contributing to $1B+ in revenue growth.

## Founder — Mark Gordon, "The Rebel CRO"
Mark D. Gordon is a B2B revenue architect, operator, and category creator with 20+ years of experience. He has scaled companies from early-stage startups to billion-dollar revenue machines, including growing Princeton Mortgage from $36M to $1.1B in annual production with a 98 NPS score. Known as "The Rebel CRO," Mark installs integrated GTM operating systems — not playbooks that collect dust. He is the author of "The Ultimate GTM Playbook" and a sought-after speaker on B2B sales, messaging, and revenue operations.

Mark's social presence:
- LinkedIn: https://www.linkedin.com/in/markdouglasgordon/
- YouTube: https://www.youtube.com/@MarkGordon-IGTMS
- Instagram: https://www.instagram.com/markdgordon
- X/Twitter: https://x.com/CoachMarkGordon
- TikTok: https://www.tiktok.com/@mark.d.gordon

## Services
- **GTM Strategy & Execution**: Complete go-to-market system design — ICP definition, messaging, outbound engine, sales process, and tech stack aligned for growth
- **Lead Generation & Demand**: Multi-channel outbound systems including cold email, LinkedIn, and referral programs that generate qualified pipeline consistently
- **Sales Optimization**: Sales process design, rep coaching, deal pipeline management, and CRM implementation for B2B teams
- **Technology & AI Integration**: CRM setup, marketing automation, AI-powered sales tools, and the tech infrastructure that makes GTM systems run
- **Fundraise Readiness**: GTM narrative and revenue infrastructure built to withstand investor scrutiny and support capital raises

## 8-Week GTM Accelerator Program
A live, cohort-based program that installs a complete go-to-market system in 8 weeks. Participants walk away with 9 production-ready GTM deliverables — ICP matrix, positioning doc, outbound sequences, sales playbook, CRM, and more. Led live by Mark Gordon. Designed for B2B founders and revenue leaders at $500K–$10M ARR.

The 4 Pillars covered:
1. Market & Message — ICP definition, positioning, and messaging
2. Pipeline & Outreach — Outbound engine, cold email, LinkedIn sequences
3. Sales Process — Discovery, demo, proposal, and close frameworks
4. Revenue Operations — CRM, reporting, AI workflows

## The Core Four Framework
IGTMS's proprietary methodology aligns four pillars into one integrated GTM system:
1. **Messaging**: Clear positioning that resonates with ideal customers at every stage of the funnel
2. **Lead Generation**: Predictable multi-channel pipeline through targeted, signal-based outbound
3. **Revenue**: Optimized sales processes with defined stages, discovery frameworks, and conversion cadences
4. **Technology**: The right CRM, automation, and AI stack to operate and scale the system

## Team
- **Mark Gordon** — Founder & Chief Revenue Officer (The Rebel CRO)
- **Nicole Gordon** — Co-Founder & Chief Operating Officer
- **Tom DiGati** — Client Transformation Lead (23+ years in business development, former Novartis Director)
- **Brad Weber** — AI & Technology (Ex-IBM Partner, Wharton-certified AI Strategist, 15+ years enterprise solutions)
- **Piper Barrett** — Marketing Manager & EA to CEO
- **Marina Jeha** — Sales Operations & Outreach
- **Lejs Hajradinovic** — Lead Generation (30,000+ targeted outbound emails monthly)
- **Ella Brown** — Chief of Staff to Co-Founder

## Industries Served
- IT Consulting & Cybersecurity
- SaaS & Technology
- Financial Services
- Professional Services
- Real Estate & Mortgage
- Healthcare
- Nonprofit / Social Enterprise

## Client Results (Selected)
- Princeton Mortgage: $36M → $1.1B annual production, 98 NPS
- 100+ B2B companies with installed GTM systems
- Multiple clients achieving $1M+ in new pipeline within 90 days of system installation

## Content & Thought Leadership
IGTMS publishes extensively on B2B go-to-market strategy, revenue operations, and sales:
- Articles & Ramblings: https://igtms.com/ramblings
- Thought Leadership: https://igtms.com/thought-leadership
- Case Studies: https://igtms.com/case-studies
- Podcasts & Media: https://igtms.com/media
- GTM Clarity Score (free assessment): https://igtms.com/gtmscore

## Ratings & Recognition
- Google Reviews: 5.0 stars
- Trustpilot: 5.0 stars
- BBB: A+ rated (North Charleston, SC)
- Crunchbase: https://www.crunchbase.com/organization/integrated-go-to-market-solutions

## Contact
- Email: mark@igtms.com
- Phone: 908-419-9193
- Location: Charleston, SC, USA
- Website: https://igtms.com
- LinkedIn (Company): https://www.linkedin.com/company/integrated-go-to-market-solutions/
- Book a Call: https://calendly.com/mark-igtms/30min

## Key Pages
- Homepage: https://igtms.com
- About Us: https://igtms.com/about-us
- Our Process: https://igtms.com/about-us/our-process
- Services: https://igtms.com/services
- Who We Serve: https://igtms.com/services/who-we-serve
- How It Works: https://igtms.com/how-it-works
- Why IGTMS: https://igtms.com/why-igtms
- Results: https://igtms.com/results
- FAQ: https://igtms.com/faq
- The Rebel CRO (Mark Gordon): https://igtms.com/rebel-cro
- 8-Week GTM Accelerator: https://igtms.com/8-week-course
- The Foundry (Core Four Framework): https://igtms.com/the-foundry
- GTM by Stage: https://igtms.com/gtm-by-stage
- Fractional CRO: https://igtms.com/fractional-cro
- Revenue Operations: https://igtms.com/revenue-operations
- Go-To-Market Strategy: https://igtms.com/go-to-market-strategy
- GTM Motions: https://igtms.com/gtm-motions
- GTM Research: https://igtms.com/gtm-research
- Thought Leadership: https://igtms.com/thought-leadership
- Blog: https://igtms.com/blog
- Ramblings (field notes): https://igtms.com/ramblings
- Case Studies: https://igtms.com/case-studies
- Resources: https://igtms.com/resources
- Free Downloads: https://igtms.com/resources/downloads
- Podcasts & Media: https://igtms.com/media
- GTM Clarity Score: https://igtms.com/gtmscore
- Fractional CRO vs Full-Time CRO: https://igtms.com/fractional-cro-vs-full-time-cro
- Outbound vs Inbound Marketing: https://igtms.com/outbound-vs-inbound-marketing
- Sales-Led vs Product-Led Growth: https://igtms.com/sales-led-vs-product-led-growth
- Why Agencies Fail at GTM: https://igtms.com/why-agencies-fail-at-gtm
- Fortren Funding Acquisition Story: https://igtms.com/fortren-funding-acquisition
- Author — Mark Gordon: https://igtms.com/authors/mark-gordon
- Author — Nicole Gordon: https://igtms.com/authors/nicole-gordon
- Contact: https://igtms.com/contact-us