by Martina Vasconez | Nov 3, 2025 | Ramblings
TL;DR If you can’t answer how long it takes to earn back a customer or how much you spend to add a dollar of revenue, you don’t know if your growth is real. Four metrics — CAC Payback, Burn Multiple, Magic Number, and Revenue per Employee – tell you the truth....
by Mark Gordon | Oct 27, 2025 | Ramblings
TL;DR Most companies think they have a marketing problem when what they really have is a measurement problem. They spend money without knowing which channel drives customers. The fix is simple: separate tracking for each campaign, ask every lead how they found you,...
by Martina Vasconez | Oct 24, 2025 | Ramblings
TL;DR Most founders stop growing because they pull away from go-to-market too early. Your role in GTM does not vanish as the company scales, it shifts. Each revenue stage asks for a new version of you. Founders who stay close to customers, sales, and story while...
by Martina Vasconez | Oct 22, 2025 | Ramblings
TL;DR Most founders spend on lead generation without knowing their numbers. The right budget starts with math, not guesses. Know your CAC, know your LTV, and let the ratio decide what you can afford. Spending without those numbers is just burning cash. A founder asked...
by Martina Vasconez | Oct 22, 2025 | Ramblings
TL;DR A founder built an amazing product but tried to market it to everyone. When you talk to everyone, no one listens. Great products fail when messaging is too generic. Start small, focus on one audience, and make them feel the product was built just for them. Once...
