TL;DR
Too many people are scared of selling. They treat revenue like a bad word instead of what keeps a business alive. Sales is helping people make better decisions. The teams that embrace that win are the ones that avoid falling behind.
Winners are pulling away fast while everyone else argues about being “too salesy”
I spent Tuesday interviewing a guy whose job is literally to sell additional services to his company’s healthcare clients.
When I asked about his sales process, he physically recoiled. “I’m not a salesperson,” he said with the same tone you’d use to deny being a tax evader…
This man is getting paid six figures to generate revenue, and he’s disgusted by the idea of selling.
Here’s what nobody wants to admit: This mindset is everywhere. Marketing directors who think sales is “beneath” their strategic vision. Customer success managers who refuse to ask for expansions because it feels “pushy.” Even founders who hired you specifically to drive revenue but apologize every time they ask you to, well… drive revenue.
You know what sales actually are?
A life insurance agent helping a father protect his family’s future. A cybersecurity consultant convinces a CEO to upgrade their defenses before they get hacked.
Sales helps people allocate their resources in ways that benefit them the most.
However, here’s where this becomes dangerous for your company: If the people responsible for your revenue dislike the idea of selling, your GTM engine doesn’t just stall; it runs backward. They’ll avoid discovery calls, soften value propositions, and apologize for pricing instead of defending it.
Meanwhile, while your team is tiptoeing around “being too salesy,” AI is already helping the bold ones identify prospects, personalize outreach, and close deals faster than ever. The companies that embrace revenue generation as a noble pursuit aren’t just winning; they’re lapping everyone else.
The shift: Stop hiring people who are ashamed of driving revenue. Start building a culture where helping customers buy is seen as serving them, not exploiting them.
Hit reply and tell me: What’s the most ridiculous thing you’ve heard someone say to avoid “being salesy”?
