8-Week Live Program
The Core Four
Revenue System
Eight weeks. Four pillars. Nine deliverables. One fully-installed go-to-market engine - built live with your team, not for you.
Most GTM programs give you frameworks. This one installs the system - live, with your team, in your business.
The Framework
Four Pillars. One System.
The Core Four is the integrated GTM architecture we've used to scale B2B companies from stalled to $100M+. Every week maps to a pillar. Every pillar produces a deliverable.
Market & Message
Nail your ICP, sharpen your positioning, and build messaging that lands before a single call is made.
Pipeline & Outreach
Build a repeatable outbound engine - cold email, LinkedIn, referrals - that generates qualified meetings consistently.
Sales Process
Install a structured sales process: discovery, demo, proposal, and close - built around buyer psychology.
Revenue Operations
Tie it all together with CRM, reporting, and AI-assisted workflows that give you visibility and velocity.
Deliverables
What You Walk Away With
Nine assets - configured for your business - that your team can execute from day one of week nine.
ICP & Persona Matrix
A documented ideal customer profile with firmographic and psychographic filters your team can actually use.
Positioning & Messaging Doc
Clear, differentiated language for every stage of the funnel - website, outreach, and sales conversations.
Cold Email Sequences
Three tested multi-touch outbound sequences ready to deploy across your top segments.
LinkedIn Outreach Playbook
Connection request, follow-up, and value-add cadences proven to book meetings with cold prospects.
Discovery Call Framework
A structured discovery script built around the six questions that move deals forward faster.
Sales Process Map
A visual, stage-by-stage sales process with entry/exit criteria, talk tracks, and objection responses.
Proposal & Close Template
A branded proposal structure with a clear CTA and follow-up sequence to shorten your close cycle.
CRM Build & Dashboard
A configured CRM with pipeline stages, automations, and a weekly revenue reporting dashboard.
GTM Operating Rhythm
The weekly cadence - standups, pipeline reviews, coaching sessions - that keeps your team executing.
Week by Week
The Full Curriculum
Eight weeks of structured sessions. Each week has a clear focus, a live session, and a deliverable you finish before the next one starts.
Fit Check
Who This Is For
This program is designed for a specific kind of operator. If you recognize yourself below, you're in the right place.
B2B Founders
You have product-market fit and early customers but no repeatable system to scale revenue. You're doing it all yourself and it's not sustainable.
Sales Leaders
You've inherited a broken or nonexistent sales process and need to install something structured before the next quarter review.
Revenue-Hungry Teams
You have a small but motivated sales team and are ready to give them a playbook, a process, and the tools to execute at scale.
Alumni Network
Join The Foundry
Every program graduate gets permanent access to The Foundry - our private community of B2B operators actively building and scaling revenue engines. Live deal reviews, playbook sharing, accountability, and direct access to the IGTMS team.
The Foundry
IGTMS Alumni Community
The Program
Everything That's Included
One program. Eight weeks. Nine deliverables. A fully-installed GTM system and lifetime access to a community of operators doing the same work.
Program Details
Questions
Frequently Asked
Ready to build the system?
Cohort size is capped at 20. Applications are reviewed on a rolling basis. If you're serious about building a revenue engine, apply now.
Apply for the Next Cohort