Where We Think Out Loud

Our unfiltered take on growth, strategy, and everything in between

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Black and white illustration of hands typing on a vintage typewriter on a dark background, alongside text that reads why pushing harder rarely fixes the real problem, labeled as marketing strategy and branded with IGTMS. New
Pushing harder creates activity, not progress. Learn why most teams lose momentum due to unclear priorities, how focus beats effort, and what founders must decide…
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Graphic with the text “Your company isn’t a family. That belief is holding you back.” alongside a black and white illustration of a person balancing a tall stack of papers on their head, with the IGTMS logo in the corner. Title Your Company Is Not a Family Caption Early loyalty builds companies, but treating a business like a fami
Explore founder team scaling and learn why reassessing roles is crucial as companies grow beyond the family stage.
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Graphic with the text “Focus Is the Real Growth Strategy for 2026” alongside an illustrated older person holding binoculars, with IGTMS branding in the corner.
Learn how strategic alignment can drive momentum by simplifying messaging and clarifying ownership for your team.
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Graphic announcing “B2B Go-to-Market Trends for 2026” on a dark background, featuring a suited business figure holding a magnifying glass and a laptop, with a dollar sign replacing the head and IGTMS branding in the top right corner.
Explore the B2B go-to-market trends 2026 and how AI is reshaping strategies and operations across the industry.
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Graphic showing the headline “How B2B Businesses Can Capitalize on the New Year’s Mentality” alongside a stylized hand popping a champagne bottle, symbolizing fresh starts and renewed momentum in B2B decision making.
Learn how to align your B2B strategies with the New Year’s mentality to maximize flexibility and buyer intent this January.
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Graphic announcing that Clay has reached $100 million in annual recurring revenue, with bold text reading “Clay Just Hit $100M ARR” on a dark background, the IGTMS logo in the corner, and an abstract illustrated structure on the right.
Clay reached $100M ARR by favoring creative branding, usage-based pricing, unconventional hires, and long-term product refinement.
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Black and white hand in a waiter glove holding a silver tray, with the headline “The AI Land Rush Is Over. The Settlers Won.” on a dark background. Small AI icon and a green circle appear on the right, with the IGTMS logo in the top corner.
Modern teams use AI to send personal outreach at scale, produce more content, and close deals faster. Learn how AI powered outbound is changing sales…
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A dark grey graphic with green text that reads “The Loneliest Part of Being a Founder” next to an illustrated profile of a person with the top of their head open and a ladder inside.
A clear look at why founders struggle with tough team decisions and how to separate people problems from system problems without carrying the weight alone.
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Dark grey background with a headline on the left that reads “Your Tech & Ops Leaders Think Marketing Is a Waste. They’re Killing Your Company.” in large white and green text. On the right there is a black and white halftone magnifying glass illustration with two green circles layered behind it. The IGTMS logo sits in the top right corner.
Many companies fail not from bad products, but from leadership misalignment. Learn why internal skepticism toward marketing kills growth, and how CEOs can force alignment…
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Graphic showing bold white and green text warning that a VP Sales hire can cost companies up to two million dollars, placed over a dark background with a halftone collage of a broken megaphone and a rolled dollar bill.
Many founders hire a VP of Sales too early and end up losing between two and five million dollars, while consultants deliver stronger results at…
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