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Creative

Creative Lead

Remote, GlobalFull-timeCompetitive pay, negotiable

IGTMS | Full-time | Remote, global | Lead the creative system across three public brands

You will decide what gets made, why it matters, and when it ships. You will lead the designer, video editor, and social media manager while keeping transformation and the Down Market Product distinct.

This seat is for

A strategist and producer who can build a 90-day content plan, fix a weak hook, brief a designer, critique an edit, and connect the work to conversations, applications, booked calls, and clients.

  • Build the creative direction and calendar for IGTMS, Mark, and Nicole.
  • Lead the designer, video editor, and social media manager through one clear review loop.
  • Turn trainings, podcast episodes, founder conversations, and client proof into launch-ready content.
  • Build the first Core Four library and the asset set for the Down Market Product launch.
  • Own the PR target list and pitching rhythm without letting future opportunities delay current launch work.
  • Measure reach, relevant conversations, applications, qualified calls, and attributable pipeline by brand and offer.

What you bring

  • A founder brand or B2B content engine you built, with before and after numbers.
  • Experience leading editors, designers, social people, or a small creative team.
  • B2B fluency and a clear understanding of how founders and executives buy.
  • A working PR and bookings playbook for podcasts, stages, or publications.
  • Strong copy and hook judgment, plus the ability to read native platform analytics.
  • A system of calendars, briefs, review loops, and asset libraries that keeps a small team shipping.

How we work

  • Remote, global. U.S.-based is preferred, with strong candidates elsewhere considered.
  • Daily 9:30 AM Eastern huddle with the whole company.
  • Small team, direct access to both founders, and a high standard for useful work.

What success looks like at 90 days

  • The creative plan, brand voices, product boundaries, and launch dependencies are clear.
  • The initial course, community, proof, and sales assets have owners and production dates.
  • The designer, editor, and social manager ship from one calendar without constant chasing.
  • Existing recordings are organized and the founder content engine is running.
  • We can connect public content to conversations, applications, and calls.

Compensation

Base plus bonus. The base is calibrated to experience, and the bonus is tied to audience growth and the inbound pipeline your content creates.

Apply for this role

Equal opportunity

IGTMS is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building a team where motivated people thrive. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

Need an accommodation during the hiring process? Email talent@igtms.com and we will work with you.

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Apply for this role

Two steps. Send your details, then pick a time that works for you.

1. Your details2. Book the call

Up to 4MB. Larger than that, link to it below.

Do not send a generic resume. Send proof.

  • Show one founder brand you grew. Where it started, where it ended, what you changed, and what it did for the business.
  • Review our founder content and tell us, in five points or fewer, what you would create for the first paid member and what you would leave for later.
  • Name three podcasts, stages, or creators whose audiences include owner-led B2B companies, and explain how you would get Mark in front of them.
  • Tell us about the largest creative team you have led and what broke first.