Go-to-Market Consulting That Builds the System, Not the Deck

Go-to-market consulting is outside help building the way a company finds buyers and turns them into revenue. Done properly it covers five things: who you sell to, what you say to them, how leads come in, how deals close, and where the data lives. Those five parts have to be built in that order and connected to each other. Fixing one in isolation is why most go-to-market work does not hold.

Companies bring in a GTM consultant when revenue has stalled, when it still depends on the founder, or when a new product or market needs a motion that does not exist yet. The right moment is usually the wall between founder-led sales and a team that can sell without the founder on every call.

We build, we do not advise. The engagement produces an ICP validated against your best customers, a messaging framework tested in live outreach, a sequence library that is already sending, a sales process your team runs, and a CRM configured to show what is real. None of it lives in a slide deck.

It is a fixed 120 days, not a retainer. Four phases, one price, one hand-off. Our best clients do not renew. They graduate.

Your team owns it. We build inside your business with your people. By day 120 the playbook, the CRM, the sequences, and the process belong to you. If you hire a VP of Sales or an agency afterward, they inherit a working system instead of a blank page.

We are operators, not analysts. Mark Gordon grew Princeton Mortgage from $36M to $1.1B in annual sales and built Fortren Funding from zero to an eight-figure exit. The system we install is the one that produced those numbers.

IGTMS works with founder-led B2B companies that are growing and have not yet broken through $50M in revenue. Industry matters less than the pattern. Clients have included B2B services firms, SaaS companies, managed IT providers, healthcare IT, legal and professional services firms, and international companies entering the US.

The pattern that fits: revenue still depends on the founder, pipeline is inconsistent, the team tells a different story on every call, and at least one growth tactic has already been tried without lasting results. See who we serve for the full picture.

• Days 1 to 30, Discovery. A documented ICP, a current-state GTM audit, and the build roadmap.
• Days 31 to 60, Build. The messaging framework, the outbound sequence library, the sales process map, and the CRM configured to match. Outbound goes live around day 60.
• Days 61 to 90, Run. Live outbound on a tested message, coaching on real calls, and the first qualified conversations, typically by day 70 to 80.
• Days 91 to 120, Hand-off. The full GTM playbook, reporting the leadership team can act on, and a team trained to run all of it.

The four pillars are covered in depth on their own pages: Messaging, Lead Generation, Sales Execution, and Revenue Technology.

Every IGTMS engagement is fixed-fee for the 120 days. There is no ongoing monthly fee after the hand-off, and the system belongs to you permanently.

The fractional CRO engagement is $70,000 for 120 days, paid $25,000 up front and $15,000 a month. The four transformation tracks, described on the services page, are scoped after a free diagnostic call so the price matches the build. For comparison, a full-time VP of Sales costs $250,000 to $400,000 in year one before the first hire under them, and a mis-hire costs $400,000 to $600,000 and a year.

• Temple IT: zero new clients in two years to 15 new clients and more than $1M in new ARR in six months, on a $70,000 engagement.
• True North ITG: qualified pipeline from $2.2M to more than $10M in four months, same team.
• Kerlin Walsh Law: a ten-year revenue plateau broken in month four with a record $260K month.
• Princeton Mortgage: $36M to $1.1B in annual sales over three years, NPS 98, Inc. 5000 twice.

Every study follows the same shape, baseline to result, on the case studies page. Independent reviews are on Google, Trustpilot, and BBB.

We will say so on the diagnostic call, but here it is in writing. IGTMS is the wrong choice if you are pre-revenue and still validating the product, if you are past $50M with a full revenue org that needs management rather than a build, or if you want leads delivered to you rather than a motion your team owns. In those cases a product marketing consultancy, a full-time CRO, or a lead generation agency is the better spend, and we compare those options honestly on the best go-to-market consulting firms page.