30 minutes with Mark Gordon

Find out what is actually breaking your revenue engine

Most companies do not have a sales problem. They have a system problem, and it shows up as flat revenue, a team telling four different stories, and a forecast nobody trusts. This call is where we work out which one you have.

  • A straight read on where your go-to-market is breaking
  • What the first 120 days would need to fix, in order
  • Whether a transformation is the right call for you, or not

No deck, no pitch. If we are not the right fit, we will tell you on the call.

What we ask before the call

Eight questions, one at a time. They are the qualification, so Mark comes to the call already knowing your stage and constraint.

  1. Your name
  2. The best email for the calendar invite
  3. A number Marina can text to confirm
  4. Your company website, which Mark reads before the call
  5. Roughly what your current annual revenue is
  6. How many people sell today, including you
  7. What CRM you run right now, spreadsheets included
  8. What you want fixed in the next 120 days

Question 1 of 8

Trusted by revenue teams at

After you book

What happens next

Four steps, all of them on us. You will not be chased, and you will not repeat yourself.

  1. 01Immediately

    Calendar invite and a confirmation

    The invite lands in your inbox the moment you pick a time. Marina calls or texts the day before to confirm.

  2. 02Before the call

    Mark does the homework

    Mark reads your website and your eight answers, and works out which of the four pillars is the primary constraint before you speak.

  3. 03The call, 30 minutes

    A straight read, no pitch

    You leave knowing what is broken, what to fix first, and whether a transformation is the right call. If we are not the right fit, we say so on the call.

  4. 04Within 24 hours

    A written summary and one next step

    You get a written summary of your primary GTM constraint and a recommended next step, in writing, not a follow-up asking if you are ready to buy.

The transformation

A revenue engine you own, built in 120 days

A transformation is not advice and it is not a retainer. We build the go-to-market system inside your business, with your team, and then hand it over. The playbook, the CRM, the outbound sequences and the sales process all live in your organisation before we finish. Our best clients do not renew. They graduate.

  1. Month 1Market foundation and ICP
  2. Month 2Messaging and the sales engine
  3. Month 3Data and CRM infrastructure
  4. Month 4Demand generation and team ramp

The Core 4

Four pillars, built in sequence

They have to be built in this order and connected to each other. Fixing one in isolation is why most go-to-market work does not hold.

01

Messaging

One clear story your whole team tells the same way, so buyers understand what you do the first time they hear it.

02

Lead Generation

A defined ideal customer and a repeatable motion that reaches them, instead of hoping referrals cover the quarter.

03

Sales Execution

A sales process your reps actually run, with the collateral and the stages that shorten the cycle rather than describe it.

04

Revenue Technology

A CRM and automation stack built to be used, connected to the motion above rather than sitting alongside it.

What clients say

IGTMS helped us go from $36M to over $1.1B in originations. The GTM system they installed was a complete game-changer for our sales organization.

Princeton MortgageMortgage Lending

Incredibly strategic team. They don't just consult. They roll up their sleeves and build with you. Our GTM is completely different now.

GoodUnitedNonprofit Tech

We went from inconsistent pipeline to a repeatable outbound motion in 90 days. The IGTMS team knows how to install real systems, not just give advice.

Sarah K.Financial Services

Worth 30 minutes to find out

Answer eight questions, pick a time, and Mark will come to the call having read your site and your answers.

Book the call