Public Failure and a $500M Comeback
Kathleen King lost the cookie company that carried her own name at 40. She started over, built Tate's Bake Shop, and it sold for five hundred million dollars. Mark on why it's never too late to start.
What We’re Building and Learning
A running record of the experiments, frameworks, and lessons that come from building and scaling go-to-market systems.
This space is a record of the work that happens behind closed doors. The systems we test, the patterns we notice, and the lessons that shape how we reinvent ourselves. Every insight here comes from practice, from long weeks turning ideas into structure and structure into growth.
You Asked. Here's the Honest Answer.
Three questions founders ask every week and the straight answers nobody else wants to give.
They Won in Five. The NBA Lost Millions. And Every Founder Should Be Taking Notes.
The Knicks ended a 53-year drought and left $260 million on the table doing it. Here's what every founder needs to take from what they built.
Why the Founders Who Need Help the Most Are the Hardest to Help
The founder attacking the contract isn't negotiating. They're protecting themselves from shame. Mark explains the pattern he sees every time and what actually changes things.
I DM'd Timothée Chalamet in Cleveland and I Have Zero Regrets
I bought flights to Atlanta, Cleveland, and San Antonio in six weeks. I DM'd Timothée Chalamet. Mark's Apple Watch thinks he's dying. We are both fine.
What I Automated First, and Why It Changed Everything
I run multiple companies, three kids, a rental portfolio, and my home. Here is exactly what I automated first with AI, and why it changed everything.
Why Long-Form YouTube Is the Only Way Founders Get Cited by AI Search
Long-form YouTube videos earn 94% of AI search citations. Shorts get just 5.7%. Here is why founders need 10 to 20 minute how-to videos to win AI visibility.
Best Answer Brand: How B2B Companies Win in AI Search
94% of B2B buyers now use AI to evaluate vendors. Here is the 6-step system to become a best answer brand AI tools and search engines keep picking.