This Week In GTM
By Mark D. Gordon
This Week In GTM is Mark Gordon’s weekly note on B2B go-to-market: one idea per email, drawn from live client work, on messaging, lead generation, sales execution, and revenue technology. It is written for founders and revenue leaders who want the system behind the number, not another list of tactics.
Expect a short read every week: what broke in a real engagement, what fixed it, and the question to ask your own team on Monday. No sponsors, no fluff, and one click to leave.

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