Free assessmentUnder 5 minutesFull report included

GTM Clarity ScoreThe free B2B go-to-market assessment that tells you which pillar is holding revenue back.

Twenty-five categories across five pillars, each scored out of four with a note on what would raise it. Under five minutes, and the full breakdown is on screen the moment you finish.

Take the assessmentBuilt by the team that grew Princeton Mortgage from $36M to $1.1B.

What it measures

What a buyer, a search engine, and an AI assistant can actually see

The GTM Clarity Score grades your go-to-market from the outside: how clearly you name the customer and the problem, how much proof backs the promise, whether the path from first visit to booked call is obvious, and how ready the sales side is to close what marketing produces.

Every category is scored out of four and comes with a specific note on what would raise it. There is no vague advice in the report. Each line names the page, the claim, or the missing piece.

Most founder-led companies land between 60 and 75. The gap is rarely effort.It is usually one pillar, most often messaging or follow-up, dragging the others down.

The score tells you which pillar, so the next 120 days go into the right fix instead of another round of guessing. Take it, read the lowest pillar first, and bring it to a free diagnostic call if you want a second opinion.

After you get your score

What happens next

The score is the start, not the pitch. Here is exactly what follows, and what does not.

  1. 01Right now

    Your score appears on screen

    You see the overall score, the five pillar scores, and the gaps to fix first.

  2. 02Same session

    Save the full report

    The full GTM MRI report is available as a PDF: every category scored, with a how-to-improve note on each one.

  3. 03When you are ready

    Book a 30-minute diagnostic with Mark

    Mark reads your score and your website before the call. You start with the lowest-scoring pillar, not a slide deck.

  4. 04Within 24 hours of the call

    A written summary and a next step

    You get a written read on your primary constraint and one recommended next step: an engagement, a resource, or a referral to someone better suited.

Not ready for a call? Start with the free GTM frameworks or the go-to-market strategy guide.