Founding Head of Paid Media

You should not apply for this job if

• You have never personally owned an ad account and its budget. Watching an agency run it does not count.
• You have only ever run one platform.
• You need a big brand, a big budget, and a big team to look good.
• You report impressions, clicks, and engagement and call it performance.
• You cannot defend your attribution when a founder asks which dollar produced revenue.
• You wait to be told what to test.
• You want to buy media forever and never build anything bigger than a campaign.

Why this seat matters

This is a founding seat. Our goal is 100 Cubed: help 100,000 founders grow, build $100 million in annual revenue, and do it with 100 people or fewer. This role is designed to be a differentiator we can sell. The right person raises what we can charge and becomes a named reason clients choose us. You will not be one of a hundred. You will be one of the people the number is built on.

Where this seat goes

This starts as a founding seat. It is not built to stay one. Prove the engine on IGTMS and on our clients, and this seat becomes the foundation of a paid media agency inside the IGTMS integrated network. You would not join that agency. You would build it, lead it, and share in what it earns.

If your ambition fits inside a salary, this is the wrong seat. We want the person whose aspirations are measured in millions and who wants a leadership seat in the company that gets them there.

That is why we are not hiring competent. Competent is everywhere. We are hiring the person other media buyers call when their account breaks.

What this person actually does

• Own paid media end to end. Strategy, account structure, audiences, creative direction, buying, and scaling. Meta and Google first, then LinkedIn, YouTube and connected TV, TikTok, and Reddit where the numbers justify it. You pick the mix. You defend it.
• Grow our reach, not just theirs. IGTMS buys media on itself. Our reach and our pipeline are your first case study, and public proof of what you can do for clients.
• Model the numbers before spending a dollar. CAC, LTV, payback, budget pacing, expected CPMs, click-through and conversion rates, pipeline projections, and the sensitivity behind each one. You forecast the outcome, then you go prove it.
• Break down the campaign. Show exactly how it should look, what it will cost, what it should return, and when. No hand waving. A plan a founder can read and believe.
• Run experiments with discipline. Structured creative and audience tests, clean reads, fast iteration. You kill what does not work and scale what does.
• Own the tracking. Pixels, conversion APIs, attribution, and reporting so every dollar is accountable. This is the RevTech pillar, and it is on you.
• Face the client when it counts. You will occasionally present the plan and the numbers directly to clients. This is not the main job. The main job is behind the scenes, building.

The kind of operator we want

Think part quant, part media buyer, part builder. The closest shorthand is Taylor from Billions, pointed at paid media instead of a trading desk.

You are as comfortable modeling a media plan in a spreadsheet as you are inside Ads Manager rebuilding a campaign that stopped converting. You do not guess. You forecast, you test, you read the data, and you adjust. You have opinions about attribution and you can defend them. When you are right, the numbers say so. When you are wrong, you find out fast and fix it.

What you bring

• A track record we can point to. Real accounts, real spend, real returns. You can show what you ran, what it cost, and what it returned. This is the part we will sell.
• Depth on Meta and Google. Not familiarity. You have built, scaled, and fixed accounts on both. LinkedIn, YouTube and CTV, TikTok, or Reddit on top of that is a plus.
• Fluency with numbers. Media math, unit economics, projections, and modeling are second nature, not something you outsource.
• Creative instinct. You know the best targeting cannot save a weak offer or a flat hook, and you can brief creative that converts.
• Systems thinking. You build engines, not one-off campaigns. What you ship keeps working after you move on.
• AI-forward. You use modern AI tools to move faster and think bigger. That is how a small team wins.
• Ownership. You take the number and you own the outcome. No excuses, no hiding.
• Builder ambition. You want to build the practice, not just run the accounts. The agency trajectory should pull you in, not scare you off.

How we work

• Remote and global. We do not care where you live. We care what you can build. Candidates outside the United States are welcome.
• Client-facing occasionally. You will present plans and results to clients from time to time. Most of your work happens behind the scenes.
• Small team, real output. Few people, real standards, powered by AI and systems. Every seat carries weight. Yours carries a lot.

Compensation

Performance and location weighted. We do not publish a fixed number because we do not hire fixed people.

Expect a competitive base calibrated to your location and experience, plus performance bonuses tied directly to the results you produce for us and our clients. If you drive outcomes, you share in them. If you want a seat where your work shows up in the number and in your pay, this is it.

And the ceiling here is not a salary band. It is what you build.