Nicole Gordon
My Work
Ventures built, clients transformed, websites designed. Twenty years of building the system behind the strategy.
Companies
Ventures
Six companies founded across mortgage, go-to-market, outreach, and AI. Each one built the infrastructure for the next.
Co-Founder
IGTMS
2023 – Present
Integrated Go-To-Market Solutions runs four-month go-to-market transformations for B2B founders and CEOs at companies between $2M and $50M in revenue. Not consulting. Not an agency. A transformation that changes how a company grows and stays inside the organization long after the engagement ends.
Co-Founder
Integrated AI
2024 – Present
Built with Brad Weber to develop the tools and systems that IGTMS and its clients run on. No formal technical background. Learned by losing 50 hours to late-night build sessions and shipping anyway. She calls it vibe coding.
Founder
HOWL
2024 – Present
HOWL is the outreach and SEO execution arm that works directly alongside most IGTMS clients. When IGTMS builds the strategy, HOWL runs the plays. It exists because Nicole does not just tell founders to own their go-to-market. She shows them what owning it actually looks like.
Founder & Executive
Mortgage Industry
2003 – 2025
Twenty years building, buying, and selling companies inside the mortgage industry alongside Mark. The operational experience that built everything that came after. Exited the industry in late 2025 to go all in on IGTMS.
Client Work
Results
Real companies, real numbers. Every engagement gets a system built behind it.
Mortgage · Financial Services
Princeton Mortgage: From $36M Regional Lender to a Billion-Dollar National Platform
A 36-year-old family-owned mortgage company was flat at $36M with no path to scale. Three years later: $1.1B in annual sales, 30x growth, and on the Inc. 5000 twice.
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Fintech · Mortgage
Fortren Funding: Built from Scratch, Acquired in Four Years
Built the go-to-market strategy and technology infrastructure from the ground up. Four years, eight-figure revenue, and a seven-figure exit.
Read the full storyManaged IT Services
Temple IT: From Zero New Clients in Two Years to 15 in Six Months
A managed IT services provider went two full years without a single new client. Six months after a GTM transformation, they had closed 15 new clients and added over $1M in ARR.
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Kerlin Walsh Law: Breaking a 10-Year Revenue Plateau
An estate planning firm spent $400K per year on marketing for a decade with zero attribution. Four months in, they posted the best month in firm history at $260K.
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True North ITG: 5X Pipeline Growth in Ambulatory Healthcare IT
A managed services provider in ambulatory healthcare grew qualified pipeline from $2.2M to more than $10M in four months. Same team. Same effort.
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