Author
Mark Gordon
Co-Founder and The Rebel CRO at IGTMS
Mark built and exited Fortren Funding, a digital mortgage company acquired by E Mortgage Management in 2016. He now installs the same go-to-market system for B2B founders between $5M and $50M who are done guessing and ready to build something that works. He is the author of The Ultimate GTM Playbook.
Case Studies
Client Results
Case Study
Kerlin Walsh Law: Breaking a 10-Year Revenue Plateau Mid-Transformation
June 12, 2026
Case Study
Temple IT: From Zero New Clients in Two Years to 15 in Six Months
June 10, 2026
Case Study
True North ITG: 5X Pipeline Growth in Ambulatory Healthcare IT
May 28, 2026
Case Study
Fortren Funding: Built from Scratch, Acquired in Four Years
April 23, 2026
Case Study
Princeton Mortgage: From $36M Regional Lender to a Billion-Dollar National Platform
October 22, 2025
Thought Leadership
Articles by Mark
Article
Win Your Next Client By Niching Down
July 22, 2026
Article
Public Failure and a $500M Comeback
July 2, 2026
Article
You Asked. Here's the Honest Answer.
June 24, 2026
Article
Why the Founders Who Need Help the Most Are the Hardest to Help
June 6, 2026
Article
How to Build a Modern B2B Revenue Machine in 120 Days
May 7, 2026
Article
Founders Love Clever Explanations
February 3, 2026
Article
"Buyers Buy From People They Like."
February 2, 2026
Article
More Leads Won't Fix What Isn't Clear
February 2, 2026
Article
Founders Love Saying They Are in The Weeds.
January 28, 2026
Article
If Everything Is Important, Buyers Hear Nothing
January 28, 2026
Article
Why Your Pitch keeps Changing
January 26, 2026
Article
Most Companies Think They Have a Demand Problem.
January 23, 2026
Article
Why Working Harder Is the Most Expensive Mistake Founders Make
January 21, 2026
Article
The Mistake Most Sales Teams Keep Rewarding
January 20, 2026
Article
Why Pushing Harder Rarely Fixes the Real Problem
January 13, 2026
Article
How To Make Your Content Earn Attention and Revenue
January 12, 2026
Article
Why Buyers Struggle to Say Yes
January 12, 2026
Article
Most Startups Fail One Simple Go-To-Market Question
January 5, 2026
Article
Your Company Isn't a Family. That Belief is Holding you Back.
January 2, 2026
Article
Focus Is the Real Growth Strategy for 2026
December 30, 2025
Article
How to Run a Product Demo That Converts Prospects Into Customers
December 29, 2025
Article
B2B Go-to-Market Trends for 2026
December 26, 2025
Article
How B2B Businesses Can Capitalize on the New Year's Mentality
December 22, 2025
Article
Marketing Must Be Accountable for Revenue
December 22, 2025
Article
Clay Just Hit $100M ARR
December 18, 2025
Article
B2B Lead Management: Building Predictable Revenue Through Structured Processes
December 15, 2025
Article
The AI Land Rush Is Over. The Settlers Won.
December 9, 2025
Article
How to Build an Effective Marketing Strategy That Drives Business Growth
December 8, 2025
Article
B2B Distribution Strategy Guide for Building Effective Sales Channels
November 24, 2025
Article
Your Tech & Ops Leaders Think Marketing Is a Waste. They're Killing Your Company.
November 24, 2025
Article
The $2 Million VP Sales You're About to Hire Will Destroy Your Company. Here's Why You Should Hire a Consultant Instead.
November 17, 2025
Article
What Does GTM Stand For in Marketing and Why Is It Important
November 17, 2025
Article
Do You Have a Measuring Problem?
October 27, 2025
Article
Stop Blaming Bad Leads and Build a Rejection Wall Instead
October 9, 2025
Article
Why 97% of Sales Teams Avoid Their Most Profitable Products (And How to Fix It)
October 9, 2025
Work with Mark
30 minutes. No pitch. Just a clear read on where your GTM is breaking and what to fix first.
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