Would You Rather Talk to a Robot or Miss the Call?

Joe Gagnon is the CEO and co-founder of Raynmaker, the AI-native voice sales platform helping small businesses stop missing money on the phone. On this episode of Say It So They Buy It, Mark Gordon sits down with Joe to unpack how a hike outside Denver turned into a mission: give small business owners the same AI leverage that used to be reserved for big enterprise, so they can actually get their time back.

The core question this episode explores: can an AI voice agent actually replace the "answer the phone, close the sale, run the business" grind for a small business owner, without sounding like a robot, without blowing up the budget, and without losing the trust that a real conversation requires?

Mark brings his go-to-market lens, pressure-testing Joe on customer acquisition cost, pricing psychology, and how Rainmaker's own homepage converts. Joe brings the builder's view: the token economics, the orchestration layer behind the voice, and the hard lessons from a year-plus of coding, testing, and launching in the field.