Co-Founder · IGTMS · Integrated AI · HOWL

Nicole
Gordon

The systems builder behind eight-figure revenue.

Her operating philosophy: done beats planned, transparency beats politeness, and if a founder won’t let you record the call, that’s a red flag.

20 Yrs
Experience
8-Fig
Revenue Built
10
Ventures & Brands
100s
Founders Transformed

Charleston, S.C. · IGTMS · Integrated AI · HOWL

She Spent 20 Years Building Companies. Then She Went All In.

From the mortgage industry to go-to-market, Nicole Gordon always built the system behind the system.


Nicole Gordon co-founded IGTMS, Integrated AI, and HOWL from Charleston, South Carolina. For 20 years she built companies inside the mortgage industry alongside her husband and business partner Mark. When Mark launched IGTMS, she gave it a few months to see if it had legs. It did. In May 2026 she pulled her mortgage license and went all in.

Nicole Gordon working from her home office in Charleston, South Carolina
The systems builder at work. Charleston, S.C.

IGTMS is not a consulting firm and not an agency. It runs four-month go-to-market transformations for B2B founders and CEOs at companies between $2M and $50M in revenue. The engagement changes how a company grows: the messaging, the outreach, the sales process, the strategy. And it stays inside the organization long after the engagement ends.

The founders who come to IGTMS have real businesses. They have grown. At some point the growth either stopped, slowed, or stopped making sense. They hired agencies. The agencies ran plays. Nobody owned the strategy. Nicole and her team fix that.

The core belief: you cannot be a differentiated company in 2026 and outsource the thinking behind how you grow. Distribution is the moat. Any competitor can copy your product or service. They cannot copy a founder who knows exactly who they’re talking to, what problem they solve, and how to get in front of the right person at the right time. IGTMS builds that. Inside your company. For keeps.

The execution arm is HOWL, Nicole’s outreach and SEO company that works directly alongside most IGTMS clients. When IGTMS builds the strategy, HOWL runs the plays. She also co-founded Integrated AI with Brad Weber, building the tools and systems her team and clients run on. She has no formal technical background. She learned by losing 50 hours to late-night build sessions and shipping anyway. She calls it vibe coding.

Outside the companies, Nicole serves on the board of CF Bites, a Charleston nonprofit, and is an active member of Founders Club. She and Mark have been married and business partners for over 20 years. They have three daughters and live in Charleston.

The Portfolio

Ventures & Brands She’s Built

Ten brands across go-to-market, AI, real estate, and community. Tap any logo to see what it is.

The IGTMS Ecosystem

IGTMS

IGTMS

IGTMS is a B2B go-to-market consultancy that helps service companies build predictable revenue. Using its Core Four framework covering messaging, lead generation, sales execution, and revenue technology, the firm transforms companies in 120 days. As the team likes to say, their best clients don't renew, they graduate.

Multiply

Multiply

Integrated AI Solutions is the company behind Multiply, which gives founders AI agents that handle operations, growth, and strategy the way they would themselves. The system covers daily briefs, call intelligence, meeting prep, a content engine, and a mission-control dashboard, and it deploys in 30 days. Multiply brings calm to the chaos and gives founders their freedom back.

HOWL

HOWL

HOWL is an in-house marketing engine for expert-led B2B firms, the kind where reputation and trust matter more than volume. Rather than running disconnected tactics, HOWL builds one visibility system across outreach, CRM, founder-led content, and search, keeping a firm's ideal buyers aware of them throughout the buying process. Its promise to clients is simple: stay in front of your ideal customer, forever.

The Foundry

The Foundry

The Foundry is the client community and 8-week live training system behind IGTMS. Founders do not just learn the Core Four framework, they build it into their business over the course of the program, working hands-on in a cohort alongside other owners. It is built to create revenue systems that hold up as a company grows.

The Business Owner Exchange

The Business Owner Exchange

TBOE, The Business Owner Exchange, is Nicole's free community for business owners and founders, an open space to trade ideas, share what is working, and get real go-to-market guidance at no cost. It serves as the entry point to everything IGTMS offers.

Charleston & Personal Ventures

The Gordon Guide

The Gordon Guide

The Gordon Guide brings together two decades of Nicole Gordon's work in mortgage, sales enablement, and building revenue teams, including a seven-figure exit, eight-figure revenue, and more than a thousand originators trained. It gives founders and loan officers a systems-first playbook for predictable growth.

Cofounding Charleston

Cofounding Charleston

Cofounding Charleston partners with local Charleston businesses as a fractional, equity-aligned co-founder. Nicole and her team build the sales and operations systems that take a business from a good idea to a company that scales, coaching and investing alongside the owners with real skin in the game. Their goal is straightforward: turning dreamers into millionaires, one partnership at a time.

Renting Charleston

Renting Charleston

Renting Charleston manages residential asset acquisition from start to finish, sourcing long and short-term rental properties, underwriting the risk, building the proformas, securing financing, and creating the go-to-market system to fill them. It is disciplined real estate investing built to perform.

Meeting Charleston

Meeting Charleston

When Nicole and her husband moved to Charleston with no friends, family, or network, they started the Meeting Charleston Podcast to meet the local business owners one conversation at a time. Seven years later it is still going, still local, and still done purely for the love of the community that welcomed them.

Charleston Cake Company

Charleston Cake Company

Charleston Cake Company is a mother-daughter venture that Nicole's daughter Samantha launched at ten years old, making custom cakes, cookies, and celebration desserts from scratch. Four years running, Samantha has catered a 300-guest event and turned a young baker's ambition into a real business. It is the proudest company in the portfolio.

Where She Focuses

Core Disciplines

  • 01Systems DesignEvery revenue goal needs an operational backbone. Nicole designs the processes, workflows, and architecture that turn strategy into something a team can actually run day after day.
  • 02Revenue OperationsCRM architecture, pipeline hygiene, forecasting frameworks. Nicole builds the RevOps layer that makes sales motion produce numbers you can trust, repeat, and grow from.
  • 03GTM ImplementationStrategy without execution is a document. Nicole closes the gap between what leadership decides and what the team ships, including ICP, messaging, outbound, and CRM.
  • 04Team EnablementSystems only hold if the team uses them. Nicole builds the training, documentation, and accountability structures that make adoption stick past the first month.

Strategy is the vision. Systems are the work. Most people stop at the vision.

Nicole M Gordon

Ready to build the system?

Book a call with Mark. Nicole works behind every engagement to make sure the systems hold.

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